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The site had the following on the web site, "With more than 25 years of experience here at Eaton Custom Jewelers, we take pride in being best at providing you with custom jewelry in Frisco, TX." I observed that the web page said " Whether you want to bring a jewelry design to reality, or need a diamond or jewelry repair, we will provide you with excellent service, precision and dedication." They also stated " Cant find what youre looking for? Let us help you to create the perfect custom jewelry piece for any occasion, and on any budget! Want to pop the question? Want to keep your outdated jewelry?." The meta header had custom jewelry as the first keyword. This keyword was followed by custom jewelers, diamond engagement rings, and engagement rings which isn't as important as custom jewelry. The other words the site uses is wedding rings. custom jewelry dallas is also included and could not be viewed by web crawlers.